Jun 11, 2025

Why I Redesigned ALDI's Refund Experience in 48 Hours

Duration

48 hours

Industry

E-Commerce

Organization

ALDI's Grocery Stores


context

One evening, I tried to get a refund through ALDI’s grocery online and hit a dead end.

I clicked around, unsure where to go. The order had glitched, my curbside order was never received by the store, and I was left bouncing between help center pages that buried support links that weren't easy to distinguish from plain text. I was so frustrated, I did what any designer might do in that moment: I redesigned the experience myself.





the problem

I started where I thought any user would look for help and it wasn’t helpful.

The “My Orders” page was the first place I checked when I needed to get a refund. Even though my order failed, it was marked as complete, with no clear path to support. That disconnect is what sparked this redesign.





the solution

I added the info I wish I’d seen when I was frustrated and confused.

Here’s what I changed to make support more visible and useful:

  • Added a “Having a problem?” section directly to the order page.

  • Moved the store name and added a “Call Store” button.

  • Created a new alert state for orders that glitched or didn’t go through.

  • Made important info like order status and support buttons easier to find.









constraints #1

I moved fast and kept things realistic by using ALDI’s existing design style.

This was a quick, self-initiated project, just two days from frustration to final mockups. I didn’t reinvent the brand. I focused on small, practical changes that could actually be implemented.





constraint #2

If I had more time, I’d dig into the root problem and test my solution.

Some ideas I’d explore with a real team:

  • Look into how often this kind of order failure happens.

  • Ask customer support how many users get confused or ask for refunds.

  • Run usability tests to see if this redesign actually helps.





final thoughts

A single bad moment was all it took to lose my trust.

Design can’t fix every error, but it can make recovering from one a lot easier. A clearer path to support might have kept me from walking away.


It only takes one mistake to completely lose a customer’s trust.

ALDI lost mine and for now, I’m shopping somewhere else.

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If you haven't scheduled a call, you’re only getting half the story.

Book a chat and get the real tea.

If you haven't scheduled a call, you’re only getting half the story.

Book a chat and get the real tea.

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